Vietportland.com is an interactive website designed to connect the Vietnamese community in Portland. We provide tools for peer-to-peer, business to customers, and local to worldwide connections. We offer 24/7 daily local and national news, weather forecast, unique phonebook, social networking opportunities, and business postings.

There is an ongoing problem for local Vietnamese (VN) businesses to connect with the VN community in Portland. There are 3 observable problems: 1) Lack of network and connection portals, 2) out-dated marketing methods, and 3) time constraint. The majority of the customers for these VN businesses are low in English fluency, and so the businesses are limited to advertise in language-based newspaper, radio station, and television.

We fix the problems by providing an easy to use website for those consumers to access and be reached by the companies. Users can view the news, listen to radio broadcast, search a business phone directory, and connect with their friends online. Vietportland.com offers 100% Vietnamese content, so anyone native to the language can use it without difficulty. Businesses can then advertise their products/services through our site. Our goal is to provide users with an interactive (simple 1-2-3) online community and offer businesses a way to reach their potential customers.

Our competitors locally are the Vietnamese newspaper organizations and a new start-up venture called Super Viet Pages (Vietnamese online phonebook service). We differentiate from our competitions because we offer a technological service that is far more advanced than what is currently being seen by the Vietnamese community. Vietportland.com provides an all-in-one functionality. Our main advantage is that we are well connected and have built a relationship in the Portland VN community for over 20 years that cannot be easily replicated by other start-ups.

We are targeting the consumers in the Portland Vietnamese community. Our primary target markets are the local VN businesses that want to further connect with their customers and increase traffic through their stores. Our secondary market is tailored towards the non to moderate level of English speaking VN population. Once Vietportland.com grows we plan to market to the American companies that wants to increase their sales in the growing Vietnamese population, such as supermarkets, local small-medium enterprises, and corporate retailers. We also have the intention to expand our site to different cities like Seattle, Los Angeles, and Houston.

Our company will generate revenue by advertising for local businesses and display their marketing information on our site. Pricing will vary depending on the type of advertisements (phonebook page, pictorial ads, coupons, etc.) and time allotted on our site. Another source of revenue will stream from customers linking to our partners’ online business. Increase net traffic for them will equal to increase incentive for us. Our third source of revenue will come from creating a paid express website for businesses that is directly hosted on our site.

Vietportland.com is a low cost and low labor online business that has been planned for years. Our financial model is extremely conservative.